How to Run LinkedIn Outreach Campaigns to Land Your Next Clients Using Hunting and Nurturing Strategies

Are you looking to supercharge your LinkedIn outreach campaigns and find your next clients? In today’s article, we’ll explore how to maximize your efforts using two distinct strategies: hunting and nurturing campaigns.

To optimize your results, it’s crucial to structure your campaigns thoughtfully. Let’s break down the process:

1. Focus on Hunting Campaigns (Allocate 90% of Your Effort)

Hunting campaigns are proactive, targeting new prospects. To make the most of your time, consider the following steps:

Preparation: Targeting the Right Audience

The foundation of an effective hunting campaign is precision. Identify your ideal prospects based on key factors such as:

• Industry vertical

• Job title

• Company size

• Geographic location
  

Crafting Winning LinkedIn Templates

Develop a series of compelling message templates that clearly communicate your value proposition. Focus on:

• Highlighting the benefits of your product/service

• Showcasing relevant success stories

You have two options when sending connection requests:

• With an intro message: While fewer people may accept, those who do tend to be more qualified.

• Without an intro message: This often leads to higher acceptance rates, as it feels less transactional.
  

Managing LinkedIn Outreach Volumes

LinkedIn allows you to send up to 70 connection requests and 80 follow-up messages per day. Over the course of a month, that’s roughly 400-1,200 invites—significantly expanding your network of potential clients.

To diversify your outreach and minimize risk, segment your campaigns by:

• Location

• Industry

• Job title

• Company size

You can run up to 10 campaigns simultaneously from a single LinkedIn account. If you need to scale further, consider adding additional accounts and dividing your target markets.

Effectively Managing Your Prospects

When leads respond, you’ll encounter various scenarios: some will request a demo, some may ask for more details, and others may request to reconnect at a later date. Implementing a tagging system will help you manage follow-ups and re-engagement based on the prospect's response, ensuring no lead falls through the cracks.

2. Nurturing Campaigns: Re-engage Your Cold Prospects

Let’s say you’ve sent 3-12 messages to a batch of prospects and your results look like this:

• Acceptance rate: 10-40%

• Reply rate: 5-15%

With, for example, 300 new prospects a month, you might receive 15-45 responses. But what about the 255-285 prospects who didn’t reply? This is where nurturing campaigns come into play.

By implementing nurturing or re-engagement campaigns, you can turn previously unresponsive prospects into potential clients. Consistent follow-up is key—many deals are closed after the initial outreach, so don’t miss out on these opportunities.

Maximize Your LinkedIn Outreach Success

With these strategies in place, you’ll be well-equipped to run highly effective LinkedIn outreach campaigns. By combining hunting campaigns to expand your network and nurturing campaigns to re-engage cold prospects, you’ll be in a strong position to consistently win new business.

P.S. If you're looking to implement LinkedIn outreach campaigns for 1 to 5 SDRs, feel free to book a meeting with us! We’ll guide you through everything from A to Z to help you find your next clients, vendors, investors—or maybe even your future spouse! Here is the link for software. Here is the link to book a meeting with us.